Kiara Advani Named Brand Personality of the Year; Credits Authenticity as Her Key Strength
Actress Kiara Advani has been honored with the prestigious “Brand Personality of the Year” award at the Economic Times Brand Equity Brand World Summit ’24, solidifying her influence beyond the silver screen. Her diverse associations with renowned brands, including Mango, Myntra, TRESemme, Lenskart, Drools, Mohey, Caprese, SENCO, and many others, position her at the forefront of brand building in the digital era. This recognition was a result of her strong brand partnerships. During an interview at the Summit, Kiara reflected on her long-term brand associations, expressing, “It’s been 10 years that I’ve been working in the industry now, and I believe that all of these brands that have come my way have been very special, and most of them have been brands that I’ve been working with for years now.”
Recalling her first brand association with the heritage brand Pond’s, she shared, “This year was really special…my first ever brand endorsement was for a brand called Pond’s…and I was on the brand for many, many years, and then we had a short gap and this year I’m back on the brand. So, I think there’s something special…I always believed in them, they always believed in me.”Kiara emphasized that one of her key strengths as a brand ambassador is her authenticity. She frequently incorporates the brands she endorses into her personal life, stating, “I think when you use your own products, and when you go out there and they see it beyond just the ads that are running on TV or print, there’s a certain connect with the audience, they feel like, okay, she actually believes in it, she’s not just selling another product, and I think that authenticity comes through eventually.
”She also elaborated on her meticulous approach to endorsing a brand, emphasizing her commitment to embodying the brand’s spirit from all perspectives. Kiara emphasized her active involvement in the brand partnership, whether it’s the creative process or the consumer feedback she receives online, asserting, “I believe you do something, you do it wholeheartedly, so if I’m on board, then I feel like I’m as much an owner as the brand is…and the consumers feel it at the end of the day. They feel you’re connected with the brand.”
