HanuMan’s Marketing Director Addresses Film’s Comparison with Adipurush, Emphasizing Prashanth Varma’s Pure Intentions in Positioning the Movie
In a recent development, a mythological film titled ‘HanuMan’ has made a splash in theaters across the nation, garnering widespread acclaim. Directed by Prashanth Varma, the film features Tejja Sajja in the lead role, alongside Amritha Aiyer, Varalaxmi Sarathkumar, Vinay Rai, Vennela Kishore, Satya, Getup Srinu, and Raj Deepak Shetty in pivotal roles. While the movie has been praised by both critics and audiences for its captivating storyline, some have drawn comparisons to Om Raut’s ‘Adipurush.’
Following the film’s release, netizens took to trolling the director, urging him to take notes from ‘Adipurush.’ It is worth noting that ‘Adipurush’ faced criticism and backlash for its portrayal of characters, particularly Raavan, played by Saif Ali Khan. In a recent interview, Prashanth Varma, the director of ‘HanuMan,’ addressed the marketing strategies employed for the film, emphasizing that it was created with “pure intentions.”
Varun Gupta, the marketing director for ‘HanuMan,’ disclosed that the film’s marketing strategy was the complete opposite of ‘Adipurush.’ Speaking to Zoom TV, he stated, “HanuMan’s marketing strategy was the opposite of ‘Adipurush.’ While ‘Adipurush’ aimed to be the biggest Indian film based on an Indian epic, ‘HanuMan’ was positioned as a small-budget film made with pure intentions, hoping for audience appreciation. This is where marketing strategy, positioning, and pitching come into play. I have worked on both ‘Adipurush’ and ‘HanuMan,’ but the approach is different. Each film needs to be pitched differently.”
The marketing head of ‘HanuMan’ also addressed the controversy surrounding ‘Adipurush,’ suggesting that if the film had resonated with the audience, it could have potentially reached a staggering 5,000 crores in revenue. However, since the film offended viewers, it fell short of expectations. He emphasized that films made with genuine intentions centered around religion will always find success.
“‘Adipurush’ and ‘HanuMan’ have clearly conveyed the message that people will only watch a film if it is well-made and has good intentions, even if it revolves around the most revered god in the country. If a film fails to meet these criteria, people won’t watch it.
